I have limited funds but lots of time

Below is a list of activities you could concentrate on. These activities do not require much money but do require some time. They also require expertise. I have a problem when people tell me that these are all ‘free’. Your time is not free. So effective use of these tactics should be at the forefront of your strategy – now can we maximise these activities to achieve the results that you require? Having a Digital strategy will guide you in how best to use your time. Having knowledge about each task and how best to use each task to obtain your desired result, more sales, is vital to developing your business. Our advice, get educated.

  • Build email list
    • Offer value for sign-ups
    • Don’t Spam
  • Social Media
    • If you have something to say tell those who are interested
    • If you have nothing to say, say nothing
    • Twitter
    • Facebook
    • Youtube
    • Blogs
    • Other sites to consider
    • Q&A sites
    • Social Bookmark sites
    • Niche Forums
    • Niche Communities
    • Listen and answer
    • Monitor your Brand
    • Monitor your online reputation
    • Monitor your competition
    • Find good material
    • Engage with your clients, suppliers, partners, specialists, influencers….
  • SEO
    • Onsite
      • Site speed (link to site performance)
      • Basics – title tags, description tags, headers, alt tags
      • Key word selection process
      • Keyword research tools
      • Product Feed optimisation
      • Seo Friendly Urls
      • Indexation
      • XML sitemap
      • Google tools (what about Bing/Yahoo)
      • Image XML sitemap
      • Video XML sitemap
      • Themed content
      • Pdfs and other media
    • Offsite
      • Inbound Links
      • Are the links authoritative
      • Are you working on a campaign or just adhoc?
    • Local search optimisation
  • Content Strategy
    • Social Media and content support each other
    • Content supports SEO
    • Social Media supports off site factors
    • Which pages generate trafic/
    • Does that Traffic Convert?
    • Which keywords bring traffic?
    • Whay are they bring traffic?
    • Why do site link to you?
    • Do you rank well in Google for your keyphrases
    • Are these Phrases driving traffic
    • Write more to rank better
    • Use keyword tools to theme content.

You probably know about most of these already, but are you using these tactics effectively? Are there concepts and tasks that you need assistance with?

Why not book a consultation or a workshop with us so we can talk these through with you and your team.

Have lots of money but little time

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