Ecommerce Guide

Step One of a process to guide you through an ecommerce strategy. Along the way we ask questions and provide alternative answers that will guide you on developing an effective ecommerce site. This model is suitable for B2B and B2C.

Please note: this is a strategy model and identifies areas that need to be addressed by you and your team. It is a simple, high level model and greater detail can be obtained by contacting an ebusiness consultant.

Let’s start

Calculate the value per visitor

Form

What’s your revenue per customer?________A____

How many visitors  buy something? (the conversion rate)______B______

Visitor Value_____A*B________________

Definitions:

Revenue per customer – total sales/number of sales

Conversion rate – total site visitors/number of sales

Visitor value too low (link)    Visitor value is ok we need more of them (link)