Do you want to build a business, or a website?
Our philosophy is: “Build a business, not a website”. An Ecommerce website is a business firstly; the website is merely thecommercial delivery channel. An effective ecommerce site begins by understanding and defining the business strategy, goals and metrics for the site, and then developing a website that is tailored to meet those business objectives.
You wouldn’t build a skyscraper without an architect and a plan, and you shouldn’t build a strategic internet marketing platform without a strategic digital plan. If you want your digital platform to crumble, the surest way to ensure failure online and waste untold time and money is to skip proper planning and jump blindly into implementation.
Since 2001 Emarkable.ie has helped hundreds of businesses, of all kinds, succeed online by following our proven strategy and planning methodology.
Your first step with Emarkable.ie is our Digital Marketing Strategy Framework. This process facilitates the development of a comprehensive Digital Marketing Strategy that will enable you to build a business and not just a website.
A thorough understanding of your business goals alone is not enough to ensure a flawless execution that delivers results. While it takes only one mediocre designer or developer to ruin a website, it takes a highly skilled and professionally managed team to produce a successful ecommerce business, including:
- A Project Manager
- An Ecommerce Business Analyst – to conduct the research, plan strategy, competitor analysis, market analysis
- A Search Engine Optimisation Specialist (to ensure search-engine friendliness is incorporated into the site architecture)
- An Information Architect
- A User-Experience Specialist
- A Marketing Coach
- A Mentor
- An Art Director (to create the design style guide and give directions to the designers)
- A Developer (for site development and technical specifications)
- A Quality Assurance Specialist
Digital Marketing Strategy
Emarkable.ie offers a comprehensive methodology to boost your online business and develop a tailored digital marketing strategy that works best for you, your team and your business. In a fast-paced, ever-changing online retail world, there is no single set of rules that apply to all. We know your goal is to stand out from the pack and maximise sales, and therefore our goal is to understand what makes your online store unique, and then implement the best strategy to help you gain more visibility and attract the right shoppers.
TRAFFIC + CONVERSIONS = SALES
Understand first, then act.
A tailored digital marketing strategy at Emarkable.ie begins with understanding how your business works – including your industry and competition. We make sure to become familiar with more than just what product and services you are selling, but rather, identify where are your strong areas and value propositions, and subsequently help your website become more attractive to qualified potential clients. Once we have a firm grasp on your industry and business, we are able to recommend the best methods of driving potential customers to your site.
Every great marketing strategy also starts with understanding your audience. Simply driving traffic to your site is not enough. While we believe traffic is important, it is conversions and transactions that we focus on – showing why someone looking for a particular product or service should buy it from you over your competitors.
TRAFFIC + CONVERSIONS = SALES
New products require a specialised internet marketing strategy that focuses on building awareness.
Well established products require a different strategy: standing out above the pack and making sure the entire process flows smoothly.
Emarkable.ie improves your return on investment (ROI) by taking a hands-on approach to deliver the digital marketing strategy your business will most benefit from. And as the internet changes, we adjust and integrate new tools that are available for your business, ranging from search marketing to behavioral targeting to social media presence. We may utilise various approaches, including SEO, viral ads, and Twitter to name a few. All these techniques are changing how information is posted on the internet and how people can find your business online.
Digital Marketing Strategy:
- Understanding your business and what makes you unique in your industry.
- Determining whether your website capabilities and positioning are in sync with your marketing goals.
- Building online awareness for your brand, products, and services.
- Driving traffic to your website, through SEO, Local Search Optimisation, Google Base, online advertising, referrals, social media, and other online resources.
- Converting visitors to paying customers by identifying the target audience that will be interested in what you have to offer, and optimising the experience for them.
- Analysing at the results and continuously looking for ways to improve the campaign.
- Develop your team to take advantage of opportunities
Learn More about the Emarkable advantage by contacting us at any time, and find out why we may be the best solution for your ecommerce needs. We deliver solid, comprehensive, and well-planned Digital Marketing Strategies for our clients – that together with well-designed ecommerce websites – help turn online retail into a major success for our clients.